Business Analytics - MS
The MS in Business Analytics program is designed to prepare students entering the workforce in the rapidly emerging field of business analytics, which involves collecting, organizing, analyzing, optimizing, and interpreting "Big Data" (huge datasets collected by modern companies) for the purposes of problem solving and decision making. The program is intended to help students identify opportunities hidden in big data and apply these findings to real-world business challenges. Data analysts provide organizations with ideas for smarter strategic management, improved financial performance and better operational efficiencies. Students will prepare for specific jobs as computer systems analysts, management analysts (business analysts and process analysts), market research analysts, logisticians, and operations research analysts in a wide range of organizations and industries.
The Master of Science in Business Analytics program offers students from business and non-business backgrounds with an opportunity to develop expertise in the art and science of business analytics. Students complete 30 hours of graduate courses (33 if they choose the cyber security minor).
Admission Requirements
Successful completion of the Comprehensive Exam is required of all students.
Marketing and Marketing Analytics- MS
The Mission of the MS Marketing and Marketing Analytics Program is to provide quality academic and practical learning experiences to equip students with the knowledge to apply the marketing concepts and theories of marketing management, business-to-business (B2B), marketing, international marketing, and marketing research in a variety of organizations (e.g., businesses and not-for-profit organizations). The MS Marketing and Marketing Analytics program is designed to meet the needs of students in order to prepare them for higher level positions in marketing as well as for students who wish to pursue post-masters graduate programs.
The Master of Science in Marketing and Marketing Analytics program offers students from business and non-business backgrounds with an opportunity to develop expertise in the art and science of business marketing. Students complete 30-42 hours of graduate courses depending on their backgrounds.
Admission Requirements
Successful completion of the Comprehensive Exam is required of all students.
Note: Individual departments may reserve the right to dismiss from their programs students who, in their judgment, would not meet the professional expectations of the field for which they are training.
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Marketing and Business Analytics
Yasemin Atinc
Associate Professor
B.S., M.B.A., Troy State University; D.B.A., Louisiana Tech University
Son Bui
Assistant Professor
B.S., M.I.S.M., Brigham Young University; Ph.D., The University of Memphis
Bo Han
Associate Professor
M.B.A., Wayne State University; Ph.D., University of North Texas
Zaki Malik
Associate Professor and Department Head
B.S., Wichita State University; M.S., Ph.D., Virginia Tech
Chris Myers
Professor
B.S., United States Air Force Academy; M.S., Ph.D., University of Texas at Dallas.
Yuying Shi
Associate Professor
B.A., Shanghai Finance and Economics University; M.S., Kent State University; M.S., Ph.D., University of Florida
Ruiliang Yan
Associate Professor
B.A., Southwest Agricultural University; M.S., Sichuan University, China, Ph.D., University of Wisconsin