Master of Science in Marketing and Marketing Analytics - Option II Non-Thesis
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ECO 502 | Quantitative Analysis for Managers | 3 |
MKT 521 | GLB/Marketing Management | 3 |
MKT 524 | Consumer and Buyer Behavior Analytics | 3 |
MKT 547 | Product Innovation and Supply Chains | 3 |
MKT 568 | Integrated Marketing Communication (IMC) and Promotion | 3 |
MKT 569 | Interactive and Digital Marketing | 3 |
MKT 572 | Seminar in Marketing Research | 3 |
MKT 529 | Marketing Strategy and Decision Making (End of program) (Spring only) | 3 |
ECO 595 | Applied Business Research | 3 |
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MKT 545 | Small Bus. Brand Mgt | 3 |
MKT 567 | Consumer Marketing | 3 |
MKT 574 | CRM | 3 |
MKT 570 | Marketing Analytics & Intelligence | 3 |
MKT 574 | CRM | 3 |
or MKT 580 | Marketing - Internship |
MKT 575 | Marketing Analytics in Digital Era | 3 |
BUSA 511 | Business Analytics for Managers | 3 |
MKT 573 | Internet Marketing | 3 |
MKT 575 | Marketing Analytics in Digital Era | 3 |
MKT 580 | Marketing - Internship | 0-4 |
BUSA 516 | Emerging Technologies and Business Innovations | 3 |
Total Hours | 30 |
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