Marketing and Marketing Analytics MS

Master of Science in Marketing and Marketing Analytics - Option II Non-Thesis

Foundation Study in Marketing and Management
These courses can be waived for students with appropriate undergraduate coursework.
ECO 502Quantitative Analysis for Managers 3
Required Core Courses (21 semester hours)
MKT 521GLB/Marketing Management3
MKT 524Consumer and Buyer Behavior Analytics3
MKT 547Product Innovation and Supply Chains3
MKT 568 Integrated Marketing Communication (IMC) and Promotion3
MKT 569Interactive and Digital Marketing3
MKT 572Seminar in Marketing Research3
MKT 529Marketing Strategy and Decision Making (End of program) (Spring only)3
Research Component (3 semester hours required)
ECO 595Applied Business Research3
Should be taken in the student’s first semester of core courses in the marketing orientation of the MS degree plan
General Option (no minor): 6 semester hours required (Choose 2)
MKT 545Small Bus. Brand Mgt3
MKT 567Consumer Marketing3
Marketing Decision Analytics Minor: 6 semester hours required (Choose any 2 courses)
MKT 570Marketing Analytics & Intelligence3
or MKT 580 Marketing - Internship
MKT 575Marketing Analytics in Digital Era3
BUSA 511Business Analytics for Managers3
Digital Marketing Minor: 6 semester hours required (Choose and 2 courses)
MKT 573Internet Marketing3
MKT 575Marketing Analytics in Digital Era3
MKT 580Marketing - Internship0-4
BUSA 516Emerging Technologies and Business Innovations3
Total Hours30

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