Marketing MS

Master of Science in Marketing - Option II Non-Thesis

Foundation Study in Marketing and Management
These courses can be waived for students with appropriate undergraduate coursework.
ECO 502Quantitative Analysis for Managers 3
MKT 501Marketing Environment3
MGT 501Foundations of Management3
FIN 501Finance for Decision Makers3
Required Core Courses (21 semester hours)
MKT 521GLB/Marketing Management3
MKT 524Consumer and Buyer Behavior Analytics3
MKT 547Product Innovation and Supply Chains3
MKT 568 Integrated Marketing Communication (IMC) and Promotion3
MKT 569Interactive and Digital Marketing3
MKT 572Seminar in Marketing Research3
MKT 529Marketing Strategy and Decision Making3
Research Component (3 semester hours required)
ECO 595Applied Business Research3
Should be taken in the student’s first semester of core courses in the marketing orientation of the MS degree plan
General Option (no minor): 6 semester hours required (Choose 2)
MKT 545Small Bus. Brand Mgt3
MKT 567Consumer Marketing3
MKT 574CRM3
Marketing Analytics Minor: 6 semester hours required
MKT 570Marketing Analytics & Intelligence3
MKT 574CRM3
or MKT 580 Marketing - Internship
Digital Marketing Minor: 6 semester hours required
MKT 573Internet Marketing3
MKT 580Marketing - Internship0-4
Total Hours30

Note: Other graduate courses may be approved by the Graduate Programs in Business Advising Center, provided the student has a minimum of 6 courses (18 semester hours) in Marketing.

Successful completion of the Comprehensive Exam is required of all students.

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