Master of Science in Marketing - Option II Non-Thesis
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ECO 502 | Quantitative Analysis for Managers | 3 |
MKT 501 | Marketing Environment | 3 |
MGT 501 | Foundations of Management | 3 |
FIN 501 | Finance for Decision Makers | 3 |
MKT 521 | GLB/Marketing Management | 3 |
MKT 524 | Consumer and Buyer Behavior Analytics | 3 |
MKT 547 | Product Innovation and Supply Chains | 3 |
MKT 568 | Integrated Marketing Communication (IMC) and Promotion | 3 |
MKT 569 | Interactive and Digital Marketing | 3 |
MKT 572 | Seminar in Marketing Research | 3 |
MKT 529 | Marketing Strategy and Decision Making | 3 |
ECO 595 | Applied Business Research | 3 |
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MKT 545 | Small Bus. Brand Mgt | 3 |
MKT 567 | Consumer Marketing | 3 |
MKT 574 | CRM | 3 |
MKT 570 | Marketing Analytics & Intelligence | 3 |
MKT 574 | CRM | 3 |
or MKT 580 | Marketing - Internship |
MKT 573 | Internet Marketing | 3 |
MKT 580 | Marketing - Internship | 0-4 |
Total Hours | 30 |
Note: Other graduate courses may be approved by the Graduate Programs in Business Advising Center, provided the student has a minimum of 6 courses (18 semester hours) in Marketing.
Successful completion of the Comprehensive Exam is required of all students.
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