Marketing and Marketing Analytics MS

Master of Science in Marketing and Marketing Analytics - Option II Non-Thesis

Foundation Study in Marketing and Management
These courses can be waived for students with appropriate undergraduate coursework.
ECO 502Quantitative Analysis for Managers 3
Required Core Courses (18 semester hours)
MKT 521Marketing Management3
MKT 524Consumer and Buyer Behavior Analytics3
MKT 547Product Innovation and Supply Chains3
MKT 568 Integrated Marketing Communication (IMC) and Promotion3
MKT 569Interactive and Digital Marketing3
MKT 529Marketing Strategy and Decision Making3
Research Component (3 semester hours required)
ECO 595Applied Business Research3
Should be taken in the student’s first semester of core courses in the marketing orientation of the MS degree plan
General Option (no minor): 9 semester hours required
MKT 545Small Bus. Brand Mgt3
MKT 567Consumer Marketing3
MKT 574Customer Relationship Management3
Marketing Decision Analytics Minor: 9 semester hours required
MKT 570Marketing Analytics & Intelligence3
MKT 574Customer Relationship Management3
or MKT 580 Marketing - Internship
MKT 575Digital Analytics in Marketing3
BUSA 511Business Analytics for Managers3
Digital Marketing Minor: 9 semester hours required
MKT 575Digital Analytics in Marketing3
MKT 580Marketing - Internship0-4
BUSA 516Emerging Technologies and Business Innovations3
Total Hours30

Note: Other graduate courses may be approved by the Graduate Programs in Business Advising Center, provided the student has a minimum of 6 courses (18 semester hours) in Marketing.

Successful completion of the Comprehensive Exam is required of all students.

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