BFA in Visual Communication - Emphasis in Copywriting

Copywriting majors combine art and writing in order to prepare themselves for positions as writers and creative directors who take advertising concepts and develop them through headlines and body copy in printed, broadcast, and interactive media. Copywriting students take a select sequence of courses in the Department of Literature and Languages where they focus on creative and technical writing. To augment this sequence, and to prepare them for collaboration with professionals in the visual arts, they also pursue a limited curriculum in art that stresses visual organizations, typography, graphic design, and art direction.

The BFA in Visual Communication is an intensive baccalaureate degree that prepares students for professional opportunities in the fields of advertising and design.  Students pursuing the degree will choose from the following emphases, each of which has a specified sequence of courses: Art Direction; Design; New Media; or Photography.  Each emphasis requires the student to complete the 42-semester hour University Studies curriculum and a common core of freshman and sophomore-level art courses.  These courses may be taken at A&M-Commerce or any accredited two or four-year institution.  The BFA in Visual Communication does not require a minor area of concentration. 

All courses in Visual Communication above the sophomore level are taught at the Universities Center at Dallas (UCD), where students are educated in a state-of-the art facility in downtown Dallas and introduced to the dynamic design community of one of the nation’s most vibrant cities.  Shuttle service between the Commerce campus and UCD allows students to reside in Commerce while attending classes in Dallas.

Entry into the junior year of the Visual Communication program is by portfolio review.  Prior to the review, students must have completed all University Studies and core art courses as outlined in the Undergraduate Catalog.  At the time of the portfolio review, students must have an overall grade point average of at least 2.5 and an average of at least 3.0 in the core art classes.  For the specific requirements of the portfolio and annual deadlines for submission, please visit this web site:

The Visual Communication program has an assessment schedule that evaluates the progress of students as they advance in the BFA degree.  Students will undergo a basic assessment of their work in the third or fourth year and an assessment of their specialized work as they near graduation.  The purpose of the assessments is to correct deficiencies and to encourage consistent growth in a student’s portfolio, thus improving his or her opportunities for rewarding employment after graduation.  If a student’s progress is unsatisfactory, they may be advised by the faculty to repeat courses to strengthen and further develop their skills.  After the first year of the program, students will be required to enter competitive shows for the purpose of building professional experience and gaining a critical perspective of their work. In the final year of the BFA, students must pass an exit review in order to graduate.  As with all degree programs at A&M-Commerce, students must earn a C or higher in their major courses for them to count towards graduation.

Provided they are part of the common course numbering system recognized across the State of Texas, courses from other accredited institutions may be transferred to A&M-Commerce.  Courses that fall outside the numbering system may still be transferable, but they will be subject to a portfolio review.  Portfolio reviews for transfer students will generally occur late in the spring semester for students wishing to enter the Visual Communication program in the fall semester and in the late fall semester for entry in the spring semester.       

BFA in Visual Communication - Emphasis in Copywriting

Core Curriculum courses
See the Core Curriculum Requirements42
Required courses in the major
Studio Art Core
ART 1103
ART 1113
ART 1403
PHO 1123
ART 2113
ART 2133
Visual Communication Core
ART 300Typography4
ART 3094
ART 310Electronic Media and Methods4
ART 472Art Direction4
ART 473Advertising Concepts4
ART 474Campaign Concepts4
ART 475Visual Communication Senior Studio4
ART 497Special Topics1
Emphasis in Copywriting Courses
ART 473Advertising Concepts4
or ART 474 Campaign Concepts
ENG 315Advanced Writing: Creative Writing3
or ENG 333 Advanced Writing: Non-Fiction
15 semester hours from the following:15
Creative Thinking
ENG 351
ENG 352
Development of the Novel
Advanced Survey of American Literature I
Advanced Survey of American Literature II
Advanced Survey of English Literature I
Advanced Survey of English Literature II
JOUR 315
RTV 320
6 semester hours from the following:6
Advanced Writing: Creative Writing
Advanced Writing: Non-Fiction
Art/Design History
GLB/History of Art II *
ART 408History of Advertising and Consumerism3
6 semester hours from any upper division Art History6
Total Hours126

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