| Core Curriculum Courses | ||
| See the Core Curriculum Requirements | 42 | |
| Business Core | ||
| See Business Core Requirements | 42 | |
| Required courses in the major | ||
| MKT 436 | Marketing Research | 3 |
| MKT 467 | Buyer Behavior | 3 |
| Marketing Concentrations. (12 or more hours with at least once concentration required for all marketing majors) | 12 | |
| General Marketing Concentration: | 12 | |
| Social Media Marketing | ||
9 credit hours from MKT courses | ||
| Digital Marketing Concentration: | 12 | |
| Social Media Marketing | ||
| Electronic Commerce | ||
| Digital Marketing | ||
| Retail Management | ||
| Marketing Analytics Concentration: | 12 | |
| Supply Chain Management and Marketing Channels | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Marketing Analytics | ||
| Free elective hours to total a minimum of 120 hours. If a student has 12 hours of free electives, they are encouraged to take an additional business area concentration. | 18 | |
| Total Hours | 120 | |
A grade of “C” or higher must be earned in all courses in this Major.
