Marketing B.B.A.

Core Curriculum Courses
See the Core Curriculum Requirements 42
Business Core
See Business Core Requirements48
Required courses in the major
MKT 366Integrated Marketing Communications3
or MKT 367 Selling & Sales Management
MKT 420GLB/International Marketing3
MKT 436Marketing Research3
MKT 445Retail Management3
or MKT 386 Supply Chain Management and Marketing Channels
MKT 467GLB/Buyer Behavior3
Plus 9 SCH from:9
Electronic Commerce
Marketing Analytics
Special Topics
Business Elective Hours not other wise required (Adv)6
Total Hours120

 A grade of “C” or higher must be earned in all courses in this Major.

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