| Core Curriculum Courses | ||
| See the Core Curriculum Requirements | 42 | |
| Business Core | ||
| See Business Core Requirements | 48 | |
| Required courses in the major | ||
| MKT 366 | Integrated Marketing Communications | 3 |
| or MKT 367 | Selling & Sales Management | |
| MKT 420 | International Marketing | 3 |
| MKT 436 | Marketing Research | 3 |
| MKT 445 | Retail Management | 3 |
| or MKT 386 | Supply Chain Management and Marketing Channels | |
| MKT 467 | Buyer Behavior | 3 |
| Plus 9 SCH from: | 9 | |
| Electronic Commerce | ||
| Internship | ||
| Marketing Analytics | ||
| Special Topics | ||
| Business Elective Hours not other wise required (Adv) | 6 | |
| Total Hours | 120 | |
A grade of “C” or higher must be earned in all courses in this Major.
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| ENG 1301 | 3 | ENG 1302 | 3 |
| HIST 1301 | 3 | HIST 1302 | 3 |
| MATH 1324 | 3 | MATH 1325 | 3 |
| CID 2301 | 3 | ECO 1307 | 3 |
| COB 1301 | 3 | BUSA 1305 | 3 |
| 15 | 15 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| PSCI 2305 | 3 | PSCI 2306 | 3 |
| ACCT 2301 | 3 | ACCT 2302 | 3 |
| ECO 2301 | 3 | ECO 2302 | 3 |
| US Life and Physical Sciences | 3 | US Creative Arts Elective | 3 |
| US Lit, Philosophy, Culture Elective | 3 | US Life and Physical Sciences | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| MGT 303 | 3 | MKT 366 or 367 | 3 |
| MGT 305 | 3 | FIN 304 | 3 |
| MKT 306 | 3 | ECO 302 | 3 |
| Business Elective | 3 | MGT 301 | 3 |
| Business Elective | 3 | Marketing Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| MKT 420 | 3 | MKT 467 | 3 |
| MKT 436 | 3 | ECO 309 or MKT 471 | 3 |
| MKT 445 or 386 | 3 | Marketing Elective | 3 |
| BUSA 326 | 3 | Marketing Elective | 3 |
| MGT 307 | 3 | MGT 439 | 3 |
| 15 | 15 | ||
| Total Hours: 120 | |||
