| Required Core Courses (18 semester hours) | ||
| MKT 521 | Marketing Management and Analytics (Should be taken in the student’s first semester) | 3 |
| MKT 524 | Consumer and Buyer Behavior Analytics | 3 |
| MKT 529 | Data-Driven Marketing Decisions (Should be taken in the student’s last semester) | 3 |
| MKT 547 | Product Innovation and Supply Chains | 3 |
| MKT 568 | Integrated Marketing Communication (IMC) and Promotion | 3 |
| MKT 569 | Interactive and Digital Marketing | 3 |
| Research Component (3 semester hours required) | ||
| MKT 595 | Business Research Methods | 3 |
Should be taken in the student’s first semester of core courses in the marketing orientation of the MS degree plan | ||
| Electives: 9 semester hours required | ||
| MKT 540 | Social Media Marketing | 3 |
| MKT 545 | Key Small Business Insights | 3 |
| MKT 567 | Consumer Marketing | 3 |
| MKT 570 | Marketing Analytics & Intelligence | 3 |
| MKT 574 | Customer Relationship Management | 3 |
| MKT 575 | Search Engine Optimization | 3 |
| MKT 580 | Marketing - Internship | 0-4 |
| Total Hours | 30 | |
Note: Other graduate courses may be approved by the Graduate Programs in Business Advising Center, provided the student has a minimum of 6 courses (18 semester hours) in Marketing.
Successful completion of the Comprehensive Exam is required of all students.
