Marketing B.B.A.

The marketing major prepares graduates for careers in consumer or organizational sales and sales management; product management; marketing research; promotion and media planning; retail/wholesale management; buying or purchasing; and customer service management. These careers are found at all levels of distribution (manufacturing, wholesale, and retail both domestically and internationally), as well as in not-for profit organizations and government. In addition to the common body of knowledge in business competencies, majors in marketing will demonstrate competencies in marketing promotion, personal selling and sales management, channels of distribution, research, retailing, consumer behavior, marketing of services, and marketing policy and strategy.

Core Curriculum Courses
See the Core Curriculum Requirements 42
Business Core
See Business Core Requirements48
Required courses in the major
MKT 366Marketing Promotion3
or MKT 367 Selling & Sales Mgmt
MKT 420GLB/International Marketing3
MKT 436GLB/Marketing Research3
MKT 445Retail Management3
or MKT 386 Channels of Distribution
MKT 467GLB/Global Consumer Behavior3
Plus 9 SCH from:9
Electronic Commerce
e-Business Strategy
Special Topics
Business Elective Hours not other wise required (Adv)6
Total Hours120