Marketing B.B.A.
Core Curriculum Courses | ||
See the Core Curriculum Requirements | 42 | |
Business Core | ||
See Business Core Requirements | 48 | |
Required courses in the major | ||
MKT 366 | Integrated Marketing Communications | 3 |
or MKT 367 | Selling & Sales Management | |
MKT 420 | GLB/International Marketing | 3 |
MKT 436 | Marketing Research | 3 |
MKT 445 | Retail Management | 3 |
or MKT 386 | Supply Chain Management and Marketing Channels | |
MKT 467 | GLB/Buyer Behavior | 3 |
Plus 9 SCH from: | 9 | |
Electronic Commerce | ||
Internship | ||
Marketing Analytics | ||
Special Topics | ||
Business Elective Hours not other wise required (Adv) | 6 | |
Total Hours | 120 |
A grade of “C” or higher must be earned in all courses in this Major.