Marketing and Business Analytics

Chris Myers (Department Head)
Location: McDowell Administration Building, Room 315E, 903-886-5700, Fax 903-886-5693
Marketing and Business Analytics Web Site: http://www.tamuc.edu/academics/colleges/business/departments/businessAdministration/default.aspx

The Department of Marketing and Business Analytics has consumer and data oriented degree programs. The marketing degree is intended to teach students to understand the marketplace and buyer needs and wants, as supported by data, and to provide organizations with students who have been exposed to both traditional media and new media and the challenges of those outlets.  Business analytics students are able to identify solutions hidden in big data and apply these findings to real-world business challenges.   These students are data analysts providing their organizations with ideas for smarter strategic management and better operational efficiencies.

The department offers the Bachelor of Business Administration (BBA) degree in Marketing. The marketing degrees prepare graduates for career positions in all areas of marketing such as marketing coordination, advertising, promotions, product development, marketing research analyst, and event planning.

The department also offers the Bachelor of Business Administration (BBA) degree in Business Analytics. The students will be prepared to enter the workforce in the rapidly emerging field of Business Analytics.  This program teaches students about collecting, organizing, analyzing, optimizing, and interpreting “Big Data” for the purposes of problem solving and decision making. The program will prepare students for specific jobs such as computer systems analysts, management analysts (business analysts and process analysts), market research analysts, logisticians, and operations research analysts in a wide range of organizations and industries. 

Students seeking a bachelor’s degree in any of the following majors must complete:

  1. degree requirements for the specific degree,
  2. Core Curriculum Requirements, and
  3. the College of Business core course requirements (refer to those sections of this catalog).

BUSA 128 - Business Computing Systems
Hours: 3
A study of introductory business computing concepts and the role of information systems in modern organizations.

BUSA 315 - IS Security & Risk Management
Hours: 3
This course provides an introduction to the fundamental principles and topics of Information Systems Security and Risk Management at the organizational level. Students will learn critical security principles that enable them to plan, develop, and perform security tasks. The course will address hardware, software, processes, communications, applications, and policies and procedures with respect to organizational IS Security and Risk Management.

BUSA 326 - Data & Information Management
Hours: 3
This course introduces core concepts in data and information management. The focus is on identifying organizational information requirements, modeling them using conceptual data modeling techniques, converting the conceptual data models into relational data models and implementing and utilizing a relational database.

BUSA 379 - Business Process Management & ERP Systems
Hours: 3
In this course students will be introduced to key concepts and approaches to business process management and improvement. The main focus of this course is both understanding and designing business processes. Students will learn how to identify, document, model, assess, and improve core business processes. Students will be introduced to process design principles. The way in which information technology can be used to manage, transform, and improve business processes is discussed. Students will be exposed to challenges and approaches to organizational change, domestic and offshore outsourcing, and inter-organizational processes

BUSA 415 - Principles of Business Process Analysis & Design
Hours: 3
This course discusses the process, methods, techniques and tools that organizations use to determine how they should conduct their business, with a particular focus on how computer-based technologies can most effectively contribute to the way business is organized. The course covers a systematic methodology for analyzing a business problem or opportunity, determining what role, if any, computer-based technologies can play in addressing the business need, and articulating business requirements for the technology solution.

BUSA 416 - Mobile Business
Hours: 3
This course teaches students basic knowledge of mobile technology development and management. Students learn programming languages, development processes, and working mechanisms of mobile applications from class projects.

BUSA 421 - Data Mining
Hours: 3
An introduction to the concepts, issues, tasks and techniques of data mining. Topics include data preparation, data warehouse & data marts, association rules, classification, clustering, evaluation and validation, scalability, spatial and sequence mining, and data mining applications.

BUSA 422 - IS Innovation & New Technologies
Hours: 3
New IS technologies are being used to change how organizations operate, produce products and services, and communicate both internally and with external partners. This course is designed to introduce students to new and innovative technologies and examine how these powerful systems have fundamentally reshaped modern organizations along with our society. Using online collaborative technologies that were developed in the context of social networking and online communities, corporations are re-engineering both internal business processes and those related to customers, suppliers, and business partners. Developing innovative ways to communicate and collaborate can lead to new business opportunities, and new efficiencies. This course investigates the technologies, methods and practice.

BUSA 423 - Business Analytics Programming
Hours: 3
This course introduces applications programming in the large enterprise system environment. The program development and design process is introduced including computer-based concepts of problem-solving, structured programming logic and techniques, algorithm development and program design. Topics include program flowcharting, algorithms, input/output techniques, looping, modules, selection structures, file handling, control breaks, pseudocoding, and user documentation.

BUSA 424 - Business Analytics Modeling
Hours: 3
This is an applied course developing fundamental knowledge and skills for applying management science models to business decision making. Topics include decision analysis, simulation and risk models and optimization models, including the use of software for business applications. Crosslisted with: BUSA 542.

BUSA 428 - Project Management
Hours: 3
This course discusses the processes, methods, techniques and tools that organizations use to manage their information systems projects. The course covers a systematic methodology for initiating, planning, executing, controlling, and closing projects. This course assumes that project management in the modern organization is a complex team-based activity, where various types of technologies (including project management software as well as software to support group collaboration) are an inherent part of the project management process. This course also acknowledges that project management involves both the use of resources from within the firm, as well as contracted from outside the organization. Prerequisites: BUSA 128 or MIS 128 or CSCI 126.

BUSA 431 - Internship
Hours: 3
This course provides an opportunity for selected students to earn elective credits in Business Analytics through supervised work experience with area business firms under the supervision of a faculty member. Prerequisites: 6 hours of BUSA or department approval.

BUSA 432 - Intelligent Supply Chain System
Hours: 3
This course discusses the process, methods, techniques and tools that organizations use to determine how they should conduct their business, with a particular focus on how computer-based technologies can most effectively contribute to the way business is organized. The course covers a systematic methodology for analyzing a business problem or opportunity, determining what role, if any, computer-based technologies can play in addressing the business need, and articulating business requirements for the technology solution.

BUSA 489 - Independent Study
Hours: 1-4
Individualized instruction/research at an advance level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisites: Consent of department head.

BUSA 490 - Honors Thesis
Hours: 3
Honors Thesis specified by faculty or department head.

BUSA 491 - Honors Reading
Hours: 3
As specified by Honors or department head.

BUSA 497 - Special Topics
Hours: 1-4
Organized class. May be repeated when topics vary.

MKT 306 - Marketing
Hours: 3
Marketing. Three semester hours. This course is an introduction to the concepts, principles, problems and applications of marketing. This course emphasizes all functional areas and institutions of marketing including target marketing and positioning, consumer and organizational markets, product management, pricing, channels of distribution, marketing ethics, promotions, services, and international marketing. Junior standing.

MKT 366 - Marketing Promotion
Hours: 3
Marketing Promotion. Three semester hours. This course provides an analysis of the promotion networks of business firms to external publics. Emphasis is on enabling students to appraise the effectiveness of marketing tools and their social and economic significance. Prerequisites: MKT 306.

MKT 367 - Selling & Sales Mgmt
Hours: 3
Professional Selling and Sales Management. Three semester hours. This course focuses on developing and maintaining relationships with customers and managing the sales process of finding, coverting, and keeping customers while achieving the organization¿s goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties, responsibilities, and problems are included. Prerequisite: Junior standing.

MKT 386 - Channels of Distribution
Hours: 3
Channels of Distribution. Three semester hours. This course provides a study of the industrial aspects of marketing which includes physical distribution, industrial selling, purchasing, warehousing and wholesaling, and how efficiently each is integrated into the system. Value added industrial buying processes and government marketing are included. Prerequisite: Marketing 306.

MKT 389 - INDEPENDENT STUDY
Hours: 1-4

MKT 420 - GLB/International Marketing
Hours: 3
Global marketing is a business orientation that targets markets throughout the world. It includes traditional approaches of domestic firms who import and export goods and services, as well as multinational companies. This course examines the evaluation and selection of new markets, appropriate ways to enter a market, and options of standardization versus adaptation for marketing mix variables. The class also looks at the interconnectedness of firms, markets and cultures. Prerequisites: MKT 306, ECO 2301 and ECO 2302 and Junior Standing.

MKT 422 - Electronic Commerce
Hours: 3
Electronic Commerce. Three semester hours. (Same as MGT 422) This course exposes students to key strategic management applications relevant to the use of Internet technologies. The goal of the course is to provide students the necessary background of strategic management concepts, technologies, and applications required of businesses wanting to become actively involved in the rapidly growing electronic commerce industry. Some exposure to technical issues will also be provided. Prerequisite: Senior standing.

MKT 431 - Internship
Hours: 0-3
This course provides an opportunity for selected students to earn elective credits in Marketing through supervised work experience with area business firms under the supervision of a faculty member. Prerequisites: 6 hours of Marketing and permission of the department head.

MKT 436 - GLB/Marketing Research
Hours: 3
Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods are studied in this course. Prerequisites: MKT 306, ECO 302.

MKT 445 - Retail Management
Hours: 3
Retail Management. Three semester hours. (Same as MGT 445) This is a survey course dealing with managerial principles and practices of retail operation, including store location and layout, buying, pricing, promotion, services, and inventory control. Prerequisite: MKT 306, MGT 305.

MKT 467 - GLB/Global Consumer Behavior
Hours: 3
Students examine global market segments and how to reach them their understanding of the consumer buying process as well as psychological and sociological variables which influence and motivate consumers. Prerequisite: MKT 306.

MKT 471 - e-Business Strategy
Hours: 3
E-Business Strategy. Three semester hours. This course exposes students to key strategic management and marketing applications relevant to the use of Internet technologies and digital commerce. The goal of the course is to provide students the necessary background of strategic management concepts, technologies, and applications required of businesses wanting to become actively involved in the rapidly growing electronic commerce industry.

MKT 489 - Independent Study
Hours: 1-4
Independent Study. One to four semester hours. Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisite: Consent of department head.

MKT 490 - H Honors Thesis
Hours: 1-6

MKT 491 - H Ind Honors Readings
Hours: 3

MKT 497 - Special Topics
Hours: 1-4
Special Topics. One to four semester hours. Organized class. May be repeated when topics vary.

Joe Brodnax
Instructor
B.S., M.S., University of Texas at Tyler; M.B.A., University of Texas at Austin

Son Bui
Assistant Professor
B.S., M.I.S.M., Brigham Young University; Ph.D., The University of Memphis

Mary Anne Doty
Instructor
B.S., M.B.A., University of Kentucky.

Bo Han
Assistant Professor
M.B.A., Wayne State University; Ph.D., University of North Texas

Zaki Malik
Associate Professor
B.S., Wichita State University; M.S., Ph.D., Virginia Tech

Alma T. Mintu-Wimsatt
Professor
B.S., University of the Philippines; M.B.A., Ph.D., University of Kentucky.

Chris Myers
Professor and Department Head
B.S., United States Air Force Academy; M.S., Ph.D., University of Texas at Dallas.

Zhi Pei
Assistant Professor
B.S., Shandong Univesrity; M.B.A., Indiana University Northwest; Ph.D., University of North Texas

Scott Sewell
Senior Lecturer
B.A., M.B.A., Baylor University; Ed.D., Texas A&M University-Commerce.

Yuying Shi
Assistant Professor
B.A., Shanghai Finance and Economics University; M.S., Kent State University; M.S., Ph.D., University of Florida

Ruiliang Yan
Assistant Professor
B.A., Southwest Agricultural University; M.S., Sichuan University, China, Ph.D., University of Wisconsin