An emphasis in Public Relations provides students with the opportunity to obtain a liberal arts education and equips graduates with the professional skills required for entry-level positions and careers in public relations at corporate, organizational, governmental/public affairs, and non-profit institutions. The graduate with this major emphasis should possess competencies in written communication, verbal communication, problem-solving, and interpersonal skills, and have an understanding of journalistic law and media ethics.
- Students will be able to write, edit and design documents (copy) suitable for publication styles in public relations.
- Students will be able to produce through problem-solving skills a campaign for a client.
- Students will be able to identify the significant issues in the field with an understanding of ethics and the fundamentals of media law applicable to professional practices in the promotional field of public relations.
A minimum grade of “C” must be earned in courses required for this major. Only one JOUR 489 Independent Study can be applied to the student’s degree plan in his/her major. This limitation does not apply to JOUR 397 Special Topics and other Special Topics courses. Substitutions can be made only with the approval of the Journalism Division coordinator.