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Journalism B.A./B.S. - Emphasis in Public Relations

An emphasis in Public Relations provides students with the opportunity to obtain a liberal arts education and equips graduates with the professional skills required for entry-level positions and careers in public relations at corporate, organizational, governmental/public affairs, and non-profit institutions. The graduate with this major emphasis should possess competencies in written communication, verbal communication, problem-solving, and interpersonal skills, and have an understanding of journalistic law and media ethics.

  1. Students will be able to write, edit and design documents (copy) suitable for publication styles in public relations. 
  2. Students will be able to produce through problem-solving skills a campaign for a client.
  3. Students will be able to identify the significant issues in the field with an understanding of ethics and the fundamentals of media law applicable to professional practices in the promotional field of public relations.
Core Curriculum Courses
See the Core Curriculum Requirements42
Core courses
JOUR 1307US-Mass Commun in Society3
JOUR 336Media Law3
JOUR 445US-Ethics in the Media3
RTV 420Interactive Media3
Public relations sequence
JOUR 214Basic Reporting3
JOUR 260Advertising Principles3
JOUR 315Editing & Production3
JOUR 328Pub Relations Principles3
JOUR 329Wrtg for Public Relations3
JOUR 335Media History3
JOUR 425Public Relations Case Studies3
JOUR 426Public Relations Campaigns3
JOUR 495Media Internship3
MKT 306Marketing3
or MKT 422 Electronic Commerce
RTV 322Film-Style Shooting & Editing3
RTV 440Broadcast & Digtl Journ3
Minor Required
A minor is required for this major18
Electives Required
Electives may be required for this major9
Total Hours120

Other Requirements

A minimum grade of “C” must be earned in courses required for this major. Only one JOUR 489 Independent Study can be applied to the student’s degree plan in his/her major. This limitation does not apply to JOUR 397 Special Topics and other Special Topics courses. Substitutions can be made only with the approval of the Journalism Division coordinator.