Marketing Courses

MKT 306 - Marketing
Hours: 3
Marketing. Three semester hours. This course is an introduction to the concepts, principles, problems and applications of marketing. This course emphasizes all functional areas and institutions of marketing including target marketing and positioning, consumer and organizational markets, product management, pricing, channels of distribution, marketing ethics, promotions, services, and international marketing. Junior standing.

MKT 366 - Marketing Promotion
Hours: 3
Marketing Promotion. Three semester hours. This course provides an analysis of the promotion networks of business firms to external publics. Emphasis is on enabling students to appraise the effectiveness of marketing tools and their social and economic significance. Prerequisites: MKT 306.

MKT 367 - Selling & Sales Mgmt
Hours: 3
Professional Selling and Sales Management. Three semester hours. This course focuses on developing and maintaining relationships with customers and managing the sales process of finding, coverting, and keeping customers while achieving the organization┬┐s goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties, responsibilities, and problems are included. Prerequisite: Junior standing.

MKT 386 - Channels of Distribution
Hours: 3
Channels of Distribution. Three semester hours. This course provides a study of the industrial aspects of marketing which includes physical distribution, industrial selling, purchasing, warehousing and wholesaling, and how efficiently each is integrated into the system. Value added industrial buying processes and government marketing are included. Prerequisite: Marketing 306.

MKT 389 - INDEPENDENT STUDY
Hours: 1-4

MKT 420 - GLB/International Marketing
Hours: 3
Global marketing is a business orientation that targets markets throughout the world. It includes traditional approaches of domestic firms who import and export goods and services, as well as multinational companies. This course examines the evaluation and selection of new markets, appropriate ways to enter a market, and options of standardization versus adaptation for marketing mix variables. The class also looks at the interconnectedness of firms, markets and cultures. Prerequisites: MKT 306, ECO 2301 and ECO 2302 and Junior Standing.

MKT 422 - Electronic Commerce
Hours: 3
Electronic Commerce. Three semester hours. (Same as MGT 422) This course exposes students to key strategic management applications relevant to the use of Internet technologies. The goal of the course is to provide students the necessary background of strategic management concepts, technologies, and applications required of businesses wanting to become actively involved in the rapidly growing electronic commerce industry. Some exposure to technical issues will also be provided. Prerequisite: Senior standing.

MKT 431 - Internship
Hours: 0-3
This course provides an opportunity for selected students to earn elective credits in Marketing through supervised work experience with area business firms under the supervision of a faculty member. Prerequisites: 6 hours of Marketing and permission of the department head.

MKT 436 - GLB/Marketing Research
Hours: 3
Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods are studied in this course. Prerequisites: MKT 306, ECO 302.

MKT 445 - Retail Management
Hours: 3
Retail Management. Three semester hours. (Same as MGT 445) This is a survey course dealing with managerial principles and practices of retail operation, including store location and layout, buying, pricing, promotion, services, and inventory control. Prerequisite: MKT 306, MGT 305.

MKT 467 - GLB/Global Consumer Behavior
Hours: 3
Students examine global market segments and how to reach them their understanding of the consumer buying process as well as psychological and sociological variables which influence and motivate consumers. Prerequisite: MKT 306.

MKT 471 - e-Business Strategy
Hours: 3
E-Business Strategy. Three semester hours. This course exposes students to key strategic management and marketing applications relevant to the use of Internet technologies and digital commerce. The goal of the course is to provide students the necessary background of strategic management concepts, technologies, and applications required of businesses wanting to become actively involved in the rapidly growing electronic commerce industry.

MKT 489 - Independent Study
Hours: 1-4
Independent Study. One to four semester hours. Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisite: Consent of department head.

MKT 490 - H Honors Thesis
Hours: 1-6

MKT 491 - H Ind Honors Readings
Hours: 3

MKT 497 - Special Topics
Hours: 1-4
Special Topics. One to four semester hours. Organized class. May be repeated when topics vary.