Radio-Television B.A./B.S. - Emphasis in Digital Media Production

The Radio-Television major prepares graduates for careers in television broadcast announcing, writing, directing, management, editing, and production.  In addition, students are prepared for audio/video production at advertising agencies, independent production houses and corporate communication facilities. A graduate should be competent in the ability to announce and speak with confidence for radio and television broadcast; to write, direct, manage and produce programming for radio, television and video; and to possess an understanding of the role of broadcasting in today’s U.S. and global cultures.

  1. Students will develop the ability to write effectively for TV, radio and Internet news, commercials and entertainment programming.
  2. Students will develop the ability to shoot/record and edit video and audio for TV, radio and online media.
  3. Students will be knowledgeable about the history and foundations of U.S. broadcasting and other electronic media.
Core Curriculum Courses
See the Core Curriculum Requirements42
Required Courses
Core courses
MMJ 1307Mass Communication in Society 3
or MMJ 1335 Studies in Electronic Communications
MMJ 2311Multimedia Writing 3
MMJ 420Multimedia Portfolio 3
MMJ 336Media Law 3
Digital Media Production Sequence
MMJ 151Basic Media Production3
MMJ 2331Media Performance 3
MMJ 221Basic Audio Production and Radio Programming 3
MMJ 320Broadcast Writing 3
MMJ 322Film-Style Shooting & Editing 3
MMJ 360Digital Audio Production 3
MMJ 440Broadcast & Digital Journalism 3
MMJ 453Social Media Marketing 3
Choose one from:3
Advanced Reporting/Feature Writing
Pro Seminar & Portfolio
Media Internship
Choose one from:3
Magazine Production
Communication Research Methods & Theory
MMJ 445Ethics in the Media3
REQUIRED HUMANITIES
Studies in Human/Communication
Required Minor
Minimum 18 hours required in the Minor18
Minimum 11 hours of electives required11
Required Electives - Maximum 1 per semester allowed.
MMJ 109Media Operations I 1
MMJ 209Media Operations II 1
MMJ 309Media Operations III 1
MMJ 409Media Operations IV 1
Total Hours120