Mass Media and Journalism B.A./B.S.

The Mass Media & Journalism program prepares students for employment in news writing and reporting in print, broadcast and online media; media production and management at broadcast stations, networks, independent production houses, school media centers, and corporate or industrial media operations; public relations, film making, advertising, social media and online media.

This major consists of a 24-hour core, then students select one 21-hour sequence plus one nine-hour elective specialty option. In the core, students normally do a three-hour internship, but may also choose to take three one-hour practicum courses for hands-on experience within the program. Student media opportunities include working with the student newspaper The East Texan, KKOM and KETR Radio, KETV television and related online media operations.

The program maintains a careful balance between in-class academic work and practical hands-on broadcast experience. All students begin practical activities immediately and most will have a wide variety of media experiences before graduation.

Core Curriculum Courses
See the Core Curriculum Requirements42
Mass Media Core24
Basic Media Production
Multimedia Writing
Mass Communication in Society
Basic Reporting
Media Performance
Media Law
Multimedia Portfolio
Media Internship
ELECTIVE SPECIALTY OPTIONS9
"Sports Media"
Advanced Reporting/Feature Writing
Sports Media
Choose two from:
SPECIAL TOPICS
Introduction to Coaching
Theory of Coaching Football and Soccer
Theory of Coaching Baseball and Softball
"Business Media"
Advanced Reporting/Feature Writing
Technical Writing
Choose one from:
Environmental Economics
Economic Forecasting
Marketing
Business Communications
The Entrepreneur
"Fashion Media"
Special Topics
Costume Construction
Advanced Reporting/Feature Writing
"Liberal Arts"
Choose three from:
Advanced Reporting/Feature Writing
Media History
Magazine Production
Communication Research Methods & Theory
Theory of Communication
"Health Communication"
Social Media Marketing (or)
GLB / Sociology of Health and Illness ("ADV and PR Majors take")
Choose two from:
Gender Communication
Nonverbal Communication
GLB/Intercultural Communication
Introduction to Personal and Community Health
Career Development
"Film Studies"
Choose three from:
Fund of Acting
Introduction to Playwriting
History and Aesthetics of Film
Literature and Film
"Music Production"
Digital Audio Production
DMP Majors Choose one from:
History of Rock and Roll
Theory II
Choose one from:
Fundamental Theory
Theory I
Choose one from:
Introduction to Music Literature
Introduction to Jazz and Jazz Rock
"Photojournalism"
Introduction to Photojournalism
Advanced Photojournalism
Plus one other Mass Media Journalism Elective
"Community Journalism"
Community Newspaper Journalism
Principles of Management
Urban Sociology & Anthro
TOPIC SEQUENCE AREAS21
Digital Media Production:
Basic Audio Production and Radio Programming
Broadcast Writing
Film-Style Shooting & Editing
Advanced Digital Video Production
Digital Audio Production
Sports Media
Broadcast & Digital Journalism
Advertising:
Publication Design & Production
Advertising Principles
Writing for Public Relations
Case Studies in Advertising
Advertising Campaigns
Ethics in the Media
Social Media Marketing
Public Relations
Publication Design & Production
Advertising Principles
Ethics in the Media
Public Relations Principles
Writing for Public Relations
Public Relations Case Studies
Public Relations Campaigns
Social Media Marketing
Multimedia Journalism:
Publication Design & Production
Intermediate Reporting
Broadcast Writing
Editing & Production
Film-Style Shooting & Editing
Magazine Production
Broadcast & Digital Journalism
Ethics in the Media
Required Minor
Minimum 18 hours required in the Minor18
Minimum 6 hours of electives required6
Total Hours120