Journalism B.A./B.S. - Emphasis in Public Relations
An emphasis in Public Relations provides students with the opportunity to obtain a liberal arts education and equips graduates with the professional skills required for entry-level positions and careers in public relations at corporate, organizational, governmental/public affairs, and non-profit institutions. The graduate with this major emphasis should possess competencies in written communication, verbal communication, problem-solving, and interpersonal skills, and have an understanding of journalistic law and media ethics.
- Students will be able to write, edit and design documents (copy) suitable for publication styles in public relations.
- Students will be able to produce through problem-solving skills a campaign for a client.
- Students will be able to identify the significant issues in the field with an understanding of ethics and the fundamentals of media law applicable to professional practices in the promotional field of public relations.
|Core Curriculum Courses|
|See the Core Curriculum Requirements||42|
|JOUR 1307||US-Mass Commun in Society||3|
|JOUR 336||Media Law||3|
|JOUR 445||US-Ethics in the Media||3|
|RTV 420||Interactive Media||3|
|Public relations sequence|
|JOUR 115||PUBLICATION DESIGN & PRODUCTIO||3|
|JOUR 214||Basic Reporting||3|
|JOUR 260||Advertising Principles||3|
|JOUR 315||Editing & Production||3|
|JOUR 328||Pub Relations Principles||3|
|JOUR 329||Wrtg for Public Relations||3|
|JOUR 335||Media History||3|
|JOUR 425||Public Relations Case Studies||3|
|JOUR 426||Public Relations Campaigns||3|
|JOUR 495||Media Internship||3|
|or MKT 422||Electronic Commerce|
|RTV 322||Film-Style Shooting & Editing||3|
|RTV 440||Broadcast & Digtl Journ||3|
|A minor is required for this major||18|
|Electives may be required for this major||9|
A minimum grade of “C” must be earned in courses required for this major. Only one JOUR 489 Independent Study can be applied to the student’s degree plan in his/her major. This limitation does not apply to JOUR 397 Special Topics and other Special Topics courses. Substitutions can be made only with the approval of the Journalism Division coordinator.