Journalism B.A./B.S. - Emphasis in Public Relations

An emphasis in Public Relations provides students with the opportunity to obtain a liberal arts education and equips graduates with the professional skills required for entry-level positions and careers in public relations at corporate, organizational, governmental/public affairs, and non-profit institutions. The graduate with this major emphasis should possess competencies in written communication, verbal communication, problem-solving, and interpersonal skills, and have an understanding of journalistic law and media ethics.

  1. Students will be able to write, edit and design documents (copy) suitable for publication styles in public relations. 
  2. Students will be able to produce through problem-solving skills a campaign for a client.
  3. Students will be able to identify the significant issues in the field with an understanding of ethics and the fundamentals of media law applicable to professional practices in the promotional field of public relations.
Core Curriculum Courses
See the Core Curriculum Requirements42
Core courses
MMJ 1307Mass Communication in Society 3
MMJ 336Media Law 3
MMJ 445Ethics in the Media3
MMJ 420Multimedia Portfolio 3
Public relations sequence
MMJ 2305Publication Design & Production 3
MMJ 2315Basic Reporting 3
MMJ 2327Advertising Principles 3
MMJ 315Editing & Production 3
MMJ 328Public Relations Principles 3
MMJ 329Writing for Public Relations3
MMJ 332 Advanced Digital Video Production 3
MMJ 335Media History 3
MMJ 425Public Relations Case Studies 3
MMJ 426Public Relations Campaigns 3
MMJ 440Broadcast & Digital Journalism 3
MMJ 495Media Internship 3
MKT 306Marketing3
or MKT 422 Electronic Commerce
Minor Required
A minor is required for this major18
Electives Required
Electives may be required for this major9
Total Hours120

Other Requirements

A minimum grade of “C” must be earned in courses required for this major. Only one MMJ 489 Independent Study can be applied to the student’s degree plan in his/her major. This limitation does not apply to MMJ 397 Special Topics and other Special Topics courses. Substitutions can be made only with the approval of the Journalism Division coordinator.