An emphasis in Public Relations provides students with the opportunity to obtain a liberal arts education and equips graduates with the professional skills required for entry-level positions and careers in public relations at corporate, organizational, governmental/public affairs, and non-profit institutions. The graduate with this major emphasis should possess competencies in written communication, verbal communication, problem-solving, and interpersonal skills, and have an understanding of journalistic law and media ethics.
| Core Curriculum Courses | ||
| See the Core Curriculum Requirements | 42 | |
| Core courses | ||
| MMJ 1307 | Mass Communication in Society | 3 |
| MMJ 336 | Media Law | 3 |
| MMJ 445 | Ethics in the Media | 3 |
| MMJ 420 | Multimedia Portfolio | 3 |
| Public relations sequence | ||
| MMJ 2305 | Publication Design & Production | 3 |
| MMJ 2315 | Basic Reporting | 3 |
| MMJ 2327 | Advertising Principles | 3 |
| MMJ 315 | Editing & Production | 3 |
| MMJ 328 | Public Relations Principles | 3 |
| MMJ 329 | Writing for Public Relations | 3 |
| MMJ 332 | Advanced Digital Video Production | 3 |
| MMJ 335 | Media History | 3 |
| MMJ 425 | Public Relations Case Studies | 3 |
| MMJ 426 | Public Relations Campaigns | 3 |
| MMJ 440 | Broadcast & Digital Journalism | 3 |
| MMJ 495 | Media Internship | 3 |
| MKT 306 | Marketing | 3 |
| or MKT 422 | Electronic Commerce | |
| Minor Required | ||
| A minor is required for this major | 18 | |
| Electives Required | ||
| Electives may be required for this major | 9 | |
| Total Hours | 120 | |
A minimum grade of “C” must be earned in courses required for this major. Only one MMJ 489 Independent Study can be applied to the student’s degree plan in his/her major. This limitation does not apply to MMJ 397 Special Topics and other Special Topics courses. Substitutions can be made only with the approval of the Journalism Division coordinator.
