Journalism B.A./B.S. - Emphasis in Public Relations
An emphasis in Public Relations provides students with the opportunity to obtain a liberal arts education and equips graduates with the professional skills required for entry-level positions and careers in public relations at corporate, organizational, governmental/public affairs, and non-profit institutions. The graduate with this major emphasis should possess competencies in written communication, verbal communication, problem-solving, and interpersonal skills, and have an understanding of journalistic law and media ethics.
- Students will be able to write, edit and design documents (copy) suitable for publication styles in public relations.
- Students will be able to produce through problem-solving skills a campaign for a client.
- Students will be able to identify the significant issues in the field with an understanding of ethics and the fundamentals of media law applicable to professional practices in the promotional field of public relations.
|Core Curriculum Courses|
|See the Core Curriculum Requirements||42|
|MMJ 1307||Mass Communication in Society||3|
|MMJ 336||Media Law||3|
|MMJ 445||Ethics in the Media||3|
|MMJ 420||Multimedia Portfolio||3|
|Public relations sequence|
|MMJ 2305||Publication Design & Production||3|
|MMJ 2315||Basic Reporting||3|
|MMJ 2327||Advertising Principles||3|
|MMJ 315||Editing & Production||3|
|MMJ 328||Public Relations Principles||3|
|MMJ 329||Writing for Public Relations||3|
|MMJ 332||Advanced Digital Video Production||3|
|MMJ 335||Media History||3|
|MMJ 425||Public Relations Case Studies||3|
|MMJ 426||Public Relations Campaigns||3|
|MMJ 440||Broadcast & Digital Journalism||3|
|MMJ 495||Media Internship||3|
|or MKT 422||Electronic Commerce|
|A minor is required for this major||18|
|Electives may be required for this major||9|
A minimum grade of “C” must be earned in courses required for this major. Only one MMJ 489 Independent Study can be applied to the student’s degree plan in his/her major. This limitation does not apply to MMJ 397 Special Topics and other Special Topics courses. Substitutions can be made only with the approval of the Journalism Division coordinator.