| Foundation Study in Marketing and Marketing Analytics | ||
| These courses can be waived for students with appropriate undergraduate coursework. | ||
| ECO 502 | Quantitative Analysis for Managers | 3 |
| Required Core Courses (18 semester hours) | ||
| MKT 521 | Marketing Management | 3 |
| MKT 524 | Consumer and Buyer Behavior Analytics | 3 |
| MKT 529 | Marketing Strategy and Decision Making | 3 |
| MKT 547 | Product Innovation and Supply Chains | 3 |
| MKT 568 | Integrated Marketing Communication (IMC) and Promotion | 3 |
| MKT 569 | Interactive and Digital Marketing | 3 |
| Research Component (3 semester hours required) | ||
| MKT 595 | Marketing Research Methods | 3 |
Should be taken in the student’s first semester of core courses in the marketing orientation of the MS degree plan | ||
| General Option (no minor): 9 semester hours required | ||
| MKT 545 | Small Business Brand Management | 3 |
| MKT 567 | Consumer Marketing | 3 |
| MKT 574 | Customer Relationship Management | 3 |
| or MKT 580 | Marketing - Internship | |
| Marketing Decision Analytics Minor: 9 semester hours required | ||
| MKT 540 | Social Media Marketing | 3 |
| MKT 570 | Marketing Analytics & Intelligence | 3 |
| MKT 574 | Customer Relationship Management | 3 |
| or MKT 580 | Marketing - Internship | |
| MKT 575 | Search Engine Optimization | 3 |
| BUSA 511 | Business Analytics for Managers | 3 |
| Digital Marketing Minor: 9 semester hours required | ||
| MKT 540 | Social Media Marketing | 3 |
| MKT 575 | Search Engine Optimization | 3 |
| MKT 580 | Marketing - Internship | 0-4 |
| BUSA 516 | Emerging Technologies and Business Innovations | 3 |
| Total Hours | 30 | |
Note: Other graduate courses may be approved by the Graduate Programs in Business Advising Center, provided the student has a minimum of 6 courses (18 semester hours) in Marketing.
Successful completion of the Comprehensive Exam is required of all students.
