Business Analytics MS

Master of Science in Business Analytics - Option II Non-Thesis

Foundation Study in Business Analytics (These courses can be waived for students with appropriate undergraduate coursework).
BUSA 501Intro to Business Analytics3
ECO 502Quantitative Analysis for Managers 3
MKT 501Marketing Environment3
MGT 501Foundations of Management3
Core Courses (24 semester hours from the following)
ECO 595Applied Business Research (3 semester hours required)3
ECO 578Statistical Methods 3
MKT 572Seminar in Marketing Research3
BUSA 526Database Management3
BUSA 532Data Warehousing3
BUSA 537Advanced Analytics3
BUSA 542Applied Decision Modeling3
BUSA 521Project Management3
General Option (no minor) 6 semester hours required (Choose 2 courses from below)
BUSA 523Business Analytics Programming3
BUSA 516Mobile Business3
BUSA 541Global Network Design3
BUSA 533Cyber Security and IT Auditing3
MKT 570Marketing Analytics & Intelligence3
MKT 524Consumer and Buyer Behavior Analytics3
Advisor Approved Elective
Cyber Security Minor: 9 semester hours required
BUSA 533Cyber Security and IT Auditing3
BUSA 536Mobile Security Intelligence3
BUSA 539Cyber Forensics and Information Security Policy Governance3
Total Hours30

Note:  Successful completion of the Comprehensive Exam is required of all students.

BUSA 501 - Intro to Business Analytics
Hours: 3
This course is designed to provide students with a general understanding of the role of big data and business analytics in today’s dynamic organizational environment. Graduate students will learn the process of analyzing big data and discovering new information to support management decision making. Students will learn how business analytics can be leveraged by organizations to gain competitive advantage.

BUSA 516 - Mobile Business
Hours: 3
This course covers mobile apps development, the management of mobile solutions and mobile analytics for decision makers.

BUSA 521 - Project Management
Hours: 3
This course addresses problem-solving of complex projects where the use of data driven analytical skills yields real-world experience. As a team, students will be given the context of a business situation, and then asked to identify relevant tools and analytic frameworks to gain both insights into past and present operations, as well as predictions of future performance. Topics include but are not limited to resource management (time, money, and people), change management, quality control, risk management, leadership, and communication. Prerequisites: Must be taken in last semester. All core courses must be completed, ECO 595, ECO 578, MKT 572, BUSA 542, BUSA 526, BUSA 532, BUSA 537.

BUSA 523 - Business Analytics Programming
Hours: 3
Introduces graduate students to programming business applications in the large enterprise system environment. Programming logic and design, documentation, debugging and testing. Prerequisites: BUSA 501 and BUSA 526.

BUSA 526 - Database Management
Hours: 3
This course provides a foundation for the design, implementation, and management of database systems. Students will study both design and implementation issues with an emphasis on database management issues.

BUSA 530 - Informatics in Health Care
Hours: 3
This course focuses on the application of computer technology to healthcare management of individuals and groups, with recognition of the social, ethical, and legal issues involved. Available resources useful in patient care and educational settings are emphasized. The opportunity for application of specific concepts is provided. Prerequisites: BUSA 501, BUSA 526. Crosslisted with: NURS 5308.

BUSA 532 - Data Warehousing
Hours: 3
This course covers the fundamentals of data warehousing architecture and the issues involved in how IT tools and techniques can allow managers to extract analytics and patterns from numeric data. Specific topics covered include the logical design of a data warehouse, the data staging area and extract-transform-load processing, the use of multi-dimensional analysis using OLAP techniques, and other techniques. The course will explore how to support informed decision making and extract predictive analytics and patterns from nonnumeric data by leveraging tools and techniques to analyze unstructured data. Prerequisites: BUSA 526.

BUSA 533 - Cyber Security and IT Auditing
Hours: 3
An examination of the technical and managerial aspects of Cyber Security and IT Auditing nature of the course. An IT audit is the examination and evaluation of an organization's information technology infrastructure, policies and operations which is critical to understanding cyber security and assurance. This course provides the foundation for understanding the key issues associated with protecting information assets, identifying threats to information assets and planning responses to threats. Addresses the use of analytics tools and techniques to enhance the ability of quality management approaches to improve information and security processes. Prerequisites: BUSA 526.

BUSA 536 - Mobile Security Intelligence
Hours: 3
This course provides an in-depth technical overview of the security features and limitations of modern mobile operating systems. Special emphasis will be placed on implementing security measures against the top mobile devise risks and vulnerabilities. Prerequisites: BUSA 501, BUSA 526.

BUSA 537 - Advanced Analytics
Hours: 3
This course covers the application of advanced predictive analytical techniques to analyze and map non-traditional data such as text and graphics. This course exposes students to model situations where uncertainty is a major factor. Models include decision trees, queuing theory, Monte Carlo simulation, discrete event simulation, and stochastic optimization, and other techniques such as linear, nonlinear, and integer programming, network models, and an introduction to metaheuristics. Prerequisites: ECO 578, MKT 572, BUSA 542.

BUSA 539 - Cyber Forensics and Information Security Policy Governance
Hours: 3
This course provides a foundation in the use of cyber forensic tools and procedures necessary to collect and analyze digital information that might be used in administrative, civil or criminal cases. Special emphasis will be placed upon ensuring that organizational information security policies meet all applicable laws and regulation requirements. Prerequisites: BUSA 501, BUSA 526.

BUSA 541 - Global Network Design
Hours: 3
This course teaches students the core modules such as logistics and customer relationship management in enterprise resources planning activities. The course introduces modern quality management approaches including Six Sigma. Students learn global supply chain system design and implementation techniques and practices through class discussions and case analyses.

BUSA 542 - Applied Decision Modeling
Hours: 3
This course covers the development, implementation, and utilization of business models for managerial decision making. Discovered patterns, relationships and statistical findings from Data Mining efforts are often used as input in these mathematical models which are implemented in decision support systems. Students will learn techniques for analytical modeling including decision analysis, optimization and simulation. Examples are introduced that cover applications in strategic planning, financial management, operations, project management, and marketing research. Prerequisites: BUSA 526. Crosslisted with: BUSA 424.

BUSA 580 - Internship in Business Analytics - BUSA
Hours: 0-4
The goal of this course is to gain relevant work experience in the student's field of study by developing specific work related skills to improve marketability upon graduation. Students will also build a "network" of professional contacts. Prerequisites: Departmental approval.

BUSA 589 - Independent Study
Hours: 0-4
One to four individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. Prerequisites: Consent of department head.

BUSA 597 - Special Topic
Hours: 3
Special Topics. One to three semester hours. Organized class. May be repeated when topics vary.

ECO 501 - Economics for Decision Makers
Hours: 3
Economics for Decision Makers. Three semester hours. An introduction to the primary concepts and methods of micro and macroeconomics as they apply to decision makers within the business unit- all within the context of expanding global markets. This course satisfies the economics background requirement for MBA candidates.

ECO 502 - Quantitative Analysis for Managers
Hours: 3
This course satisfies the MBA background requirements for quantitative analysis and production management techniques. The course will cover descriptive statistics, inferential statistics and math models with business applications to analyze management and organizational problems. Specific topics include: measures of central tendency and variation, probability distributions, estimation, hypothesis testing, regression and correlation, decision theory, linear programming, transportation and assignment models, and inventory management and queuing theory models.

ECO 518 - Thesis
Hours: 3-6
Thesis. Six semester hours. Graded on a (S) satisfactory or (U) unsatisfactory basis.

ECO 528 - International Economic Problems
Hours: 3
International Economic Problems. Three semester hours. An analysis of current global issues and their impacts on the United States. Emphasis is on gains from trade, balance of payments and adjustment to national international equilibria, determination of exchange rates under various monetary standards, international capital flows, and trade policy considerations in a changing world economy.

ECO 533 - Applied Economic & Financial Forecasting
Hours: 3
Introduces students to the tools, techniques and computer software used to create a structural process by which future economic, finance, and business variables are forecasted. Prerequisites: Eco 231 and 232, or ECO 501. Cross-listed with FIN 533. Crosslisted with: FIN 533.

ECO 552 - Economics for Public Policy
Hours: 3
Economics for Public Policy. Three semester hours. Business, government, and culture provide the three interacting subsystems of society within which markets must operate. This course analyzes each side of that relationship, covering the different ways that public policy affects the activities of the modern global corporation and the key responses on the part of market participants. Prerequisites: ECO 2301, 2302, or ECO 501.

ECO 555 - Health Care Services in the U.S.
Hours: 3
This course provides (1) a historical perspective on the development of health care services in the United States, (2) a description of the key factors and issues which influence the development of the current health care delivery systems and (3) a description of the current health care delivery systems.

ECO 556 - Health Economics
Hours: 3
This course examines the application of economic principles to the allocation of scarce resources in health care; the use of economic theory to understand problems of organization, delivery, and financing of health services; and the choices available to society regarding these issues. Prerequisites: ECO 555.

ECO 557 - Health Policy
Hours: 3
Provides an overview of health policy in the United States and introduces both qualitative and quantitative methods for analyzing health policy with attention given to the political and economic perspectives on health policy questions Prerequisites: ECO 555 and ECO 556.

ECO 562 - Managerial Economics
Hours: 3
Managerial Economics. Three semester hours. The study and application of concepts and models, primarily microeconomic, to various types of management problems. While analysis is primarily in terms of cost, demand, revenues, and market structure, the process combines ideas and methods from other functional fields of business administration. The case method is used to provide illustration and application of concepts. Prerequisites: ECO 2301, 2302, or ECO 501.

ECO 572 - Monetary Theory
Hours: 3
Monetary Theory. Three semester hours. A study of contemporary monetary theory and the role of the banking system in the economy. Special emphasis is given to the development of central banking and the international aspects of monetary policy. Prerequisites: ECO 2301, 2302 or equivalent, or ECO 501.

ECO 576 - Macroeconomics for Managers
Hours: 3
This course provides a broad overview of macroeconomic theory and policy. The major focus is on understanding fluctuations in the levels of income, employment, prices, and production in a global environment. While individual managers and firms have no control over aggregate economic performance, they are very much impacted by macro forces. The effective manager recognizes and understands these forces and is thus better able to operate efficiently in the ever changing market environment. Prerequisites: Eco 231, 232, or ECO 501.

ECO 578 - Statistical Methods
Hours: 3
A course dealing with the study and applications of sampling, estimation, hypothesis testing, analysis of variance, correlation, regression analysis, time series decision theory and nonparametric statistical methods.

ECO 580 - Internship in Economics
Hours: 0-4
The goal of this course is to gain relevant work experience in the student's field of study by developing specific work related skills to improve marketability upon graduation. Students will also build a "network" of professional contacts. Prerequisites: FIN 504 and departmental approval.

ECO 589 - Independent Study
Hours: 3
Independent Study. One to four semester hours. Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisite: Consent of department head.

ECO 595 - Applied Business Research
Hours: 3
A course to investigate the techniques of the research process as applied to business and economics. Experience is gained in defining research problems and in collecting, analyzing, recording and interpreting data. Also, an analysis of pertinent research literature in business and economics. Required of all graduate majors in business administration under Option II.

ECO 597 - Special Topics
Hours: 1-4
Special Topics. One to four semester hours. Organized class. May be repeated when topics vary.

MKT 501 - Marketing Environment
Hours: 3
Marketing Environment. Three semester hours. A study of the marketing environment of business with emphasis on major aspects of sociocultural, demographic, technological, global, legal, political, and ethical issues. The study of marketing emphasizes the functional areas of marketing including product and service selection and development, marketing channels, promotion, and pricing. Marketing research, consumer behavior, industrial buying and international implications are also considered.

MKT 521 - GLB/Marketing Management
Hours: 3
A comprehensive study of the effective application of marketing strategies in international and domestic organizations. A case analysis approach and current professional literature are utilized. Prerequisite: MKT 306.

MKT 524 - Consumer and Buyer Behavior Analytics
Hours: 3
Course Description: The course examines how to analyze data that can be used to describe past buying behaviors, predict future ones, and be able to develop new strategies to influence future purchasing decisions. Students are expected to gain knowledge on key marketing problems in customer acquisition, development, and retention. The course introduces data analytics techniques tailored to those problems, including predictive analytics and large-scale testing. Students apply each technique to a large consumer-level database, learning how to target consumers individually, and how to derive customer insights. Prerequisites: MKT 521, ECO 595.

MKT 529 - Marketing Strategy and Decision Making
Hours: 3
The course focuses on the study of marketing problems. Problem areas to be studied include market and profitability analysis, marketing planning, strategy, and control. The course will also examine the key parts of a business strategy and a marketing strategy. The issues such as conflicting strategic objectives, particularly under risk and uncertainty, will be evaluated and decision making processes will be studied. Prerequisite: MKT 521, MKT 572, MKT 547, MKT 524.

MKT 545 - Small Bus. Brand Mgt
Hours: 3
Small Business Brand Management - Three semester hours This course is a study of the core concepts of marketing as applied to small and medium sized enterprises (SMEs) with emphasis on effectively branding the business. It is designed to prepare students with the skills and requisite knowledge that are necessary to start and run a small business. You also are exposed to important business principles and tools that make the foundation of organizational settings. Pre-requisite: MKT 521

MKT 547 - Product Innovation and Supply Chains
Hours: 3
MKT 547 Product Innovation and Supply Chains Product Innovation and Supply Chain: The course focuses on how to deal strategically with supply chain issues and challenges. Successful supply chain management requires cross-functional integration of key business processes within the firm and across the network of firms. The challenge is to determine how to successfully accomplish this integration. Other topics covered include, logistics, forecasting, inventory management, supply contracts, strategic alliances, supply chain integration and design, procurement and outsourcing, customer value and value chains, international issues, as well as product innovation and product life cycles. Prerequisites: MKT 521.

MKT 567 - Consumer Marketing
Hours: 3
This course is designed to provide MBA students with the KNOWLEDGE, UNDERSTANDING and/or APPRECIATION of the mindset of the global consumer. This involves looking into the dynamic environment of the consumer, the consumer buying process and the important psychological as well as sociological variables that influence and motivate today’s global consumer.Prerequisites: MKT 521.

MKT 568 - Integrated Marketing Communication (IMC) and Promotion
Hours: 3
Course Description: The course examines various communication modes available to reach out to the target customer as well as planning and execution of promotional programs, strategy development, segmenting and positioning. In addition, the course will examine elements of the marketing communications mix, the latest trends and tools that are used in integrated marketing communications. Students will gain knowledge on how to design promotion campaigns, public relations, cause related marketing, crisis management, social media marketing, and search engine optimization for products and services. Prerequisites: MKT 521.

MKT 569 - Interactive and Digital Marketing
Hours: 3
Course Decription: This course integrates social media, search marketing, e-commerce, and mobile, other emerging formats of digital Marketing . Students will gain an understanding of how to apply these formats to achieve business objectives and how to assess emerging trends. Contemporary challenges surrounding acquiring customers, generating leads, customer loyalty, brand building, customer relationships, analytics, and analyzing consumer behavior in the digital marketplace will be investigated. Current professional and scholarly literature will be utilized. Prerequisites: MKT 521.

MKT 570 - Marketing Analytics & Intelligence
Hours: 3
This course emphasizes the processes and technologies necessary for measuring marketing performance. The student will learn to use the processes and tools needed to gather and analyze data from multiple marketing channels over a specific time period to allow for better marketing strategy decisions. . Prerequisites: MKT 521.

MKT 571 - Business to Business Marketing
Hours: 3
Business-to-Business Marketing. Three semester hours. This course gives students a thorough understanding of how key marketing concepts apply to institutional markets. Students will learn to develop an appreciation of the way standard marketing approaches can be modified to fit the needs of a customer base comprised of large corporations and entrepreneurial enterprises. The course focuses on the managerial process involved in identifying and evaluating marketing opportunities to effectively serve industrial markets.

MKT 572 - Seminar in Marketing Research
Hours: 3
This course emphasizes the analysis of marketing research information as an aid to decision making. It will provide students with a working knowledge of the analytical tools available to market researchers and managers. Techniques of data collection, evaluation of alternative sources of information, and the methods for evaluating data and presenting results are covered. The course also deals with how to define information needs, the use of test marketing procedures and the role of models in decision making. Prerequisites: MKT 521 and ECO 595 or consent of instructor.

MKT 573 - Internet Marketing
Hours: 3
Internet Marketing. Three semester hours. This course exposes students to key marketing applications relevant to the use of Internet technologies. The goal of the course is to give students the necessary background of concepts, technologies, and applications required for marketing-related activities in the rapidly growing electronic commerce industry. Example topic areas: Topics around which discussions may focus include: E-Corporation, Internet technologies, online advertising, online retailing, customer acquisition, customer service, and marketing to e-customers.

MKT 574 - CRM
Hours: 3
Customer Relationship Management - Three semester hours This class will explore the opportunities and challenges presented by a popular business practice - Customer Relationship Management (CRM). CRM is considered the new "mantra" of marketing. It focuses on maximizing customer value. This is accomplished by the development and management of cooperative and collaborative relationships. MKT 521

MKT 580 - Marketing - Internship
Hours: 0-4
The goal of this course is to gain relevant work experience in the student's field of study by developing specific work related skills to improve marketability upon graduation. Students will also build a "network" of professional contacts.

MKT 586 - GLB/International Marketing
Hours: 3
A study of the significance of international trade for imports and exports. Adaptation to different cultures and ethics for global competition in U.S. markets are extensively analyzed. Prerequisite: MKT 521.

MKT 589 - Independent Study
Hours: 0-3
Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisites: Consent of department head.

Hours: 1-4
Special Topics. One to four semester hours. Organized class. May be repeated when topics vary.

MKT 599 - Internship in Elec Commerce
Hours: 3
Internship in Electronic Commerce. Three semester hours. This course provides the student with an opportunity to obtain professional experience in an electronic business under the direction of a university faculty member.