Business Analytics MS

Master of Science in Business Analytics - Option II Non-Thesis

Foundation Study in Business Analytics (These courses can be waived for students with appropriate undergraduate coursework).
BUSA 501Intro to Business Analytics3
ECO 502Quantitative Analysis for Managers 3
MKT 501Marketing Environment3
MGT 501Operations and Organizations3
Core Courses (24 semester hours from the following)
ECO 595Applied Business Research3
ECO 578Statistical Methods 3
MKT 521GLB/Marketing Management3
MKT 572Seminar in Marketing Research3
BUSA 542Applied Decision Modeling3
BUSA 526Database Management3
BUSA 537Advanced Analytics3
BUSA 521Project Management3
Electives 6 semester hours required (Choose 2 courses from below)
BUSA 523Business Analytics Programming3
BUSA 516Mobile Business3
BUSA 541Global Network Design3
BUSA 533Cyber Security and IT Auditing3
MKT 573Internet Marketing3
MKT 574CRM3
Total Hours30

BUSA 501 - Intro to Business Analytics
Hours: 3
This course is designed to provide students with a general understanding of the role of big data and business analytics in today’s dynamic organizational environment. Graduate students will learn the process of analyzing big data and discovering new information to support management decision making. Students will learn how business analytics can be leveraged by organizations to gain competitive advantage.

BUSA 516 - Mobile Business
Hours: 3
This course covers mobile apps development, the management of mobile solutions and mobile analytics for decision makers.

BUSA 521 - Project Management
Hours: 3
This course addresses problem-solving of complex projects where the use of data driven analytical skills yields real-world experience. As a team, students will be given the context of a business situation, and then asked to identify relevant tools and analytic frameworks to gain both insights into past and present operations, as well as predictions of future performance. Topics include but are not limited to resource management (time, money, and people), change management, quality control, risk management, leadership, and communication. Prerequisites: Must be taken in last semester. All core courses must be completed, ECO 595, ECO 578, MKT 572, BUSA 542, BUSA 526, BUSA 532, BUSA 537.

BUSA 523 - Business Analytics Programming
Hours: 3
Introduces graduate students to programming business applications in the large enterprise system environment. Programming logic and design, documentation, debugging and testing.

BUSA 526 - Database Management
Hours: 3
This course provides a foundation for the design, implementation, and management of database systems. Students will study both design and implementation issues with an emphasis on database management issues.

BUSA 532 - Data Warehousing
Hours: 3
This course covers the fundamentals of data warehousing architecture and the issues involved in how IT tools and techniques can allow managers to extract analytics and patterns from numeric data. Specific topics covered include the logical design of a data warehouse, the data staging area and extract-transform-load processing, the use of multi-dimensional analysis using OLAP techniques, and other techniques. The course will explore how to support informed decision making and extract predictive analytics and patterns from nonnumeric data by leveraging tools and techniques to analyze unstructured data.

BUSA 533 - Cyber Security and IT Auditing
Hours: 3
An examination of the technical and managerial aspects of Cyber Security and IT Auditing nature of the course. An IT audit is the examination and evaluation of an organization's information technology infrastructure, policies and operations which is critical to understanding cyber security and assurance. This course provides the foundation for understanding the key issues associated with protecting information assets, identifying threats to information assets and planning responses to threats. Addresses the use of analytics tools and techniques to enhance the ability of quality management approaches to improve information and security processes.

BUSA 537 - Advanced Analytics
Hours: 3
This course covers the application of advanced predictive analytical techniques to analyze and map non-traditional data such as text and graphics. This course exposes students to model situations where uncertainty is a major factor. Models include decision trees, queuing theory, Monte Carlo simulation, discrete event simulation, and stochastic optimization, and other techniques such as linear, nonlinear, and integer programming, network models, and an introduction to metaheuristics. Prerequisites: ECO 578, MKT 572, BUSA 542.

BUSA 541 - Global Network Design
Hours: 3
This course teaches students the core modules such as logistics and customer relationship management in enterprise resources planning activities. The course introduces modern quality management approaches including Six Sigma. Students learn global supply chain system design and implementation techniques and practices through class discussions and case analyses.

BUSA 542 - Applied Decision Modeling
Hours: 3
This course covers the development, implementation, and utilization of business models for managerial decision making. Discovered patterns, relationships and statistical findings from Data Mining efforts are often used as input in these mathematical models which are implemented in decision support systems. Students will learn techniques for analytical modeling including decision analysis, optimization and simulation. Examples are introduced that cover applications in strategic planning, financial management, operations, project management, and marketing research.

BUSA 580 - Internship in Business Analytics - BUSA
Hours: 4
The goal of this course is to gain relevant work experience in the student's field of study by developing specific work related skills to improve marketability upon graduation. Students will also build a "network" of professional contacts. Prerequisites: Departmental approval.

BUSA 589 - Independent Study
Hours: 4
One to four individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. Prerequisites: Consent of department head.

BUSA 597 - Special Topic
Hours: 3
Special Topics. One to three semester hours. Organized class. May be repeated when topics vary.

ECO 501 - Economics for Decision Makers
Hours: 3
Economics for Decision Makers. Three semester hours. An introduction to the primary concepts and methods of micro and macroeconomics as they apply to decision makers within the business unit- all within the context of expanding global markets. This course satisfies the economics background requirement for MBA candidates.

ECO 502 - Quantitative Analysis for Managers
Hours: 3
This course satisfies the MBA background requirements for quantitative analysis and production management techniques. The course will cover descriptive statistics, inferential statistics and math models with business applications to analyze management and organizational problems. Specific topics include: measures of central tendency and variation, probability distributions, estimation, hypothesis testing, regression and correlation, decision theory, linear programming, transportation and assignment models, and inventory management and queuing theory models. Prerequisites: Math 175 or 141.

ECO 518 - Thesis
Hours: 3-6
Thesis. Six semester hours. Graded on a (S) satisfactory or (U) unsatisfactory basis.

ECO 528 - International Economic Problems
Hours: 3
International Economic Problems. Three semester hours. An analysis of current global issues and their impacts on the United States. Emphasis is on gains from trade, balance of payments and adjustment to national international equilibria, determination of exchange rates under various monetary standards, international capital flows, and trade policy considerations in a changing world economy.

ECO 533 - Applied Economic & Financial Forecasting
Hours: 3
Introduces students to the tools, techniques and computer software used to create a structural process by which future economic, finance, and business variables are forecasted. Prerequisites: Eco 231 and 232, or ECO 501. Cross-listed with FIN 533. Crosslisted with: FIN 533.

ECO 552 - Economics for Public Policy
Hours: 3
Economics for Public Policy. Three semester hours. Business, government, and culture provide the three interacting subsystems of society within which markets must operate. This course analyzes each side of that relationship, covering the different ways that public policy affects the activities of the modern global corporation and the key responses on the part of market participants. Prerequisites: ECO 2301, 2302, or ECO 501.

ECO 562 - Managerial Economics
Hours: 3
Managerial Economics. Three semester hours. The study and application of concepts and models, primarily microeconomic, to various types of management problems. While analysis is primarily in terms of cost, demand, revenues, and market structure, the process combines ideas and methods from other functional fields of business administration. The case method is used to provide illustration and application of concepts. Prerequisites: ECO 2301, 2302, or ECO 501.

ECO 572 - Monetary Theory
Hours: 3
Monetary Theory. Three semester hours. A study of contemporary monetary theory and the role of the banking system in the economy. Special emphasis is given to the development of central banking and the international aspects of monetary policy. Prerequisites: ECO 2301, 2302 or equivalent, or ECO 501.

ECO 576 - Macroeconomics for Managers
Hours: 3
This course provides a broad overview of macroeconomic theory and policy. The major focus is on understanding fluctuations in the levels of income, employment, prices, and production in a global environment. While individual managers and firms have no control over aggregate economic performance, they are very much impacted by macro forces. The effective manager recognizes and understands these forces and is thus better able to operate efficiently in the ever changing market environment. Prerequisites: Eco 231, 232, or ECO 501.

ECO 578 - Statistical Methods
Hours: 3
A course dealing with the study and applications of sampling, estimation, hypothesis testing, analysis of variance, correlation, regression analysis, time series decision theory and nonparametric statistical methods.

ECO 580 - Internship in Economics
Hours: 4
The goal of this course is to gain relevant work experience in the student's field of study by developing specific work related skills to improve marketability upon graduation. Students will also build a "network" of professional contacts. Prerequisites: FIN 504 and departmental approval.

ECO 589 - Independent Study
Hours: 3
Independent Study. One to four semester hours. Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisite: Consent of department head.

ECO 595 - Applied Business Research
Hours: 3
A course to investigate the techniques of the research process as applied to business and economics. Experience is gained in defining research problems and in collecting, analyzing, recording and interpreting data. Also, an analysis of pertinent research literature in business and economics. Required of all graduate majors in business administration under Option II.

ECO 597 - Special Topics
Hours: 1-4
Special Topics. One to four semester hours. Organized class. May be repeated when topics vary.

MKT 500 - Comp Exam
Hours: 0

MKT 501 - Marketing Environment
Hours: 3
Marketing Environment. Three semester hours. A study of the marketing environment of business with emphasis on major aspects of sociocultural, demographic, technological, global, legal, political, and ethical issues. The study of marketing emphasizes the functional areas of marketing including product and service selection and development, marketing channels, promotion, and pricing. Marketing research, consumer behavior, industrial buying and international implications are also considered.

MKT 521 - GLB/Marketing Management
Hours: 3
A comprehensive study of the effective application of marketing strategies in international and domestic organizations. A case analysis approach and current professional literature are utilized. Prerequisite: MKT 306.

MKT 545 - Small Bus. Brand Mgt
Hours: 3
Small Business Brand Management - Three semester hours This course is a study of the core concepts of marketing as applied to small and medium sized enterprises (SMEs) with emphasis on effectively branding the business. It is designed to prepare students with the skills and requisite knowledge that are necessary to start and run a small business. You also are exposed to important business principles and tools that make the foundation of organizational settings. Pre-requisite: MKT 521

MKT 567 - Consumer Marketing
Hours: 3
Consumer Marketing - Three semester hours This course is designed to provide MBA students with the KNOWLEDGE, UNDERSTANDING and/or APPRECIATION of the mindset of the global consumer. This involves looking into the dynamic environment of the consumer, the consumer buying process and the important psychological as well as sociological variables that influence and motivate today’s global consumer. Pre-requisite: MKT 521

MKT 568 - Advertising and Promotion
Hours: 3
Advertising and Promotion. Three semester hours. An extensive study of the managerial role of decision-making in the promotion of commercial products and services. Contemporary problems of adaptation and development of promotional programs will be analyzed by institutions, government, nonprofit organizations, and consumers with emphasis on the relationship of company goals, ethics, and evaluation methods. Prerequisite: MKT 521 or 491.

MKT 571 - Business to Business Marketing
Hours: 3
Business-to-Business Marketing. Three semester hours. This course gives students a thorough understanding of how key marketing concepts apply to institutional markets. Students will learn to develop an appreciation of the way standard marketing approaches can be modified to fit the needs of a customer base comprised of large corporations and entrepreneurial enterprises. The course focuses on the managerial process involved in identifying and evaluating marketing opportunities to effectively serve industrial markets.

MKT 572 - Seminar in Marketing Research
Hours: 3
Seminar in Marketing Research. Three semester hours. This course emphasizes the analysis of marketing research information as an aid to decision making. It will provide students with a working knowledge of the analytical tools available to market researchers and managers. Techniques of data collection, evaluation of alternative sources of information, and the methods for evaluating data and presenting results are covered. The course also deals with how to define information needs, the use of test marketing procedures and the role of models in decision making. Prerequisite: BA 595 or consent of instructor.

MKT 573 - Internet Marketing
Hours: 3
Internet Marketing. Three semester hours. This course exposes students to key marketing applications relevant to the use of Internet technologies. The goal of the course is to give students the necessary background of concepts, technologies, and applications required for marketing-related activities in the rapidly growing electronic commerce industry. Example topic areas: Topics around which discussions may focus include: E-Corporation, Internet technologies, online advertising, online retailing, customer acquisition, customer service, and marketing to e-customers.

MKT 574 - CRM
Hours: 3
Customer Relationship Management - Three semester hours This class will explore the opportunities and challenges presented by a popular business practice - Customer Relationship Management (CRM). CRM is considered the new "mantra" of marketing. It focuses on maximizing customer value. This is accomplished by the development and management of cooperative and collaborative relationships. MKT 521

MKT 580 - Marketing - Internship
Hours: 4
The goal of this course is to gain relevant work experience in the student's field of study by developing specific work related skills to improve marketability upon graduation. Students will also build a "network" of professional contacts.

MKT 586 - GLB/International Marketing
Hours: 3
A study of the significance of international trade for imports and exports. Adaptation to different cultures and ethics for global competition in U.S. markets are extensively analyzed. Prerequisite: MKT 521.

MKT 589 - Independent Study
Hours: 3
Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisites: Consent of department head.

MKT 597 - SPECIAL TOPICS
Hours: 1-4
Special Topics. One to four semester hours. Organized class. May be repeated when topics vary.

MKT 599 - Internship in Elec Commerce
Hours: 3
Internship in Electronic Commerce. Three semester hours. This course provides the student with an opportunity to obtain professional experience in an electronic business under the direction of a university faculty member.